In September 1969, American college students published articles claiming that clues to McCartney's death could be found among the lyrics and artwork of The Beatles' recordings. Clue hunting proved infectious and within a few weeks had become an international phenomenon. Rumours declined after a contemporary interview with McCartney was published in Life magazine in November 1969. Popular culture continues to make occasional reference to the legend.
On 12 October 1969, a caller to Detroit radio station WKNR-FM told disc jockey Russ Gibb about the rumour and its clues. Gibb and other callers then discussed the rumour on the air for the next hour. Two days after the WKNR broadcast, The Michigan Daily published a satirical review of Abbey Road by University of Michigan student Fred LaBour under the headline "McCartney Dead; New Evidence Brought to Light". It identified various "clues" to McCartney's death on Beatles album covers, including new clues from the just-released Abbey RoadLP. As LaBour had invented many of the clues, he was astonished when the story was picked up by newspapers across the United States. WKNR-FM further fuelled the rumour with a special two-hour program on the subject, "The Beatle Plot", which aired 19 October 1969 (and in the years since on Detroit radio).
In the early morning hours of 21 October 1969, Roby Yonge, a disc jockey at New York radio station WABC, discussed the rumour on the air for over an hour before being pulled off the air for breaking format. At that time of night, WABC's signal covered a wide listening area and could be heard in 38 states and at times, other countries. Later that day, The Beatles' press office issued statements denying the rumour which were widely reported by national and international media.Various ‘clues’ were used to suggest the following story: three years previously (on 9 November 1966), McCartney, after an argument during a Beatles' recording session, had angrily driven off in his car. He had crashed it and died as a result. To spare the public from grief, the Beatles replaced him with "William Campbell", the winner of a McCartney look-alike contest.
MANY CLUES
Hundreds of supposed clues to McCartney's death were reported by fans and followers of the legend; these included messages perceived when listening to a song being played backwards, and symbolic interpretations of both lyrics and album cover imagery. One oft-cited example was the suggestion that the words spoken by McCartney's band-mate John Lennon in the final section of the song "Strawberry Fields Forever" are "I buried Paul". McCartney later revealed the words were actually "cranberry sauce."Another was the interpretation of the Abbey Roadalbum cover as symbolising a funeral procession, with "John, dressed in pure white, symbolises the preacher or heavenly body. Ringo, dressed in full black, symbolises the mourner. George, in scruffy denim jeans and shirt, symbolises the gravedigger and Paul, barefoot and out of step with other members of the band, symbolises the corpse."
On 21 October 1969, The Beatles' press office issued statements denying the rumour, deeming it "a load of old rubbish" and saying that "the story has been circulating for about two years—we get letters from all sorts of nuts but Paul is still very much with us." Rumours started to decline when, on 7 November 1969, Life magazine published a contemporary interview with McCartney in which he said,
“Perhaps the rumour started because I haven't been much in the press lately. I have done enough press for a lifetime, and I don't have anything to say these days. I am happy to be with my family and I will work when I work. I was switched on for ten years and I never switched off. Now I am switching off whenever I can. I would rather be a little less famous these days.”
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